Introducing
the PIN
Prime Video Singapore's long-awaited profile PIN needed a launch moment fans would actually notice. We turned the platform's own interface into the campaign, with a cameo from Prime Original Mechamato, so a settings update felt like new content.
The brief
A parental PIN is a genuinely useful feature and a genuinely boring announcement. Prime Video wanted families to know it existed and to feel good about it, without the campaign reading like a support article.
What we did
We borrowed the platform's UI as the visual language, so every asset looked like something you could tap. Then we cast Mechamato, a Prime Original with a built-in family audience, to walk viewers through it. Feature launch, IP crossover and a bit of fun in one move.
What happened
The PIN launched as a piece of content rather than a notification, and the Mechamato crossover gave Prime Video a way to talk about safety that families wanted to share.
juo.sg production and post