Playfully sincere. Sincerely playful.

Formats are fluid, but fun is forever. Keeping your audiences hooked means constant evolution. Well, this fish has legs. Ready to keep up?

Our servicesStrategyCreativeSocialCampaigns

Our clients

Our work

1.31Bimpressions · 12+ markets

Alice in Borderland

Netflix

Social MediaEntertainment MarketingCampaigns

8M+followers · 5 channels

Netflix Japan & Anime

Netflix

Social MediaEntertainment MarketingStrategy

Tuned to the Game, a Hisense television showing a World Cup celebration

Hisense x Bloomberg: Tuned to the Game

Bloomberg Media Studios

CreativeStrategyArt Direction

3 Good Guys

B-01 Films

Social MediaEntertainment MarketingStrategyCreative

Our approach

The freshest fish swim against the current, but the boldest also walk on their own two feet.

As the creative arm of JUO, a production company with over 9 years of experience,
NIR translates entertainment instinct into sincere and playful audience‑centric application.

We’re audience-first because we’re audiences first.

Hook

Audience-centered strategy gets to the sincere heart of behaviour, sentiments, needs and demands. Wade into this side of the salty seas - what is your audience really thinking, and how do we get them to pay attention?

Line

Our creative solutions bridge audience insights to business goals. We dive into creative platforms, direction and approaches that push, pull and play.

Sinker

Who needs a sandbox when you have a whole beach? Concept, editorial and production all come together under one roof, all while braving the creative ebb and flow of trends and timelessness.

Our team

Jordan Lim
Chief Executive Officer, Co-Founder
Has 500+ games on Steam.
Jared Ti
Chief Operating Officer, Co-Founder
Multilingual (English, 華語, javascript(), EOS(config)# & 0x686578)
Ian Kong
Marketing & Strategy Director
Reads ASAP as “As Sanely As Possible.”
Cedric Lim
Business Director
Resident fitspo.
Bernice Dela Cruz
Strategy Lead
If she shows you a meme and you don’t understand, just pretend that you do.
Esther Leung
Creative Director, Motion & Design Lead
Aspires to be Cody from the legendary animated penguin movie “Surf’s Up”.
Darren Neo
Creative Director, Video Lead
It’s definitely clocking to him.
Wong Chee Mee
Creative Director, Social Lead
Has a concert ticketing survival guide with a plan B. And plan C. And-
Jovan Lum
Editorial Creative
An official bait for rage.
Angel Teo
Creative Director
“Everything is under control.”
Terrance Tan
Senior Account Manager
Ask him about Warhammer.
Karl Lim
Account Manager
Lean mean meme machine.