Hisense x Bloomberg:
Tuned to the Game
For FIFA World Cup 2026, we brought viewers through the evolution of soccer – from radio broadcasts to immersive audiovisuals – with every transition a step forward in technology and a new way for fans to feel closer to the action.
Created for Hisense in partnership with Bloomberg Media Studios, the film connects Hisense’s evolution with FIFA’s enduring legacy and the global love of football.
The brief
Hisense has grown up alongside the way the world watches football. The film had to connect that history with FIFA's, and with what fans actually feel on match day, without turning into a list of specifications.
What we did
We told it as a journey through the eras of watching the game: the radio, the first television sets, and today's big screens. Each transition marks a step forward in technology and a new way for fans to feel closer to the action, so the product lands inside the story rather than beside it.
